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<h2>It's time to say goodbye to Google Analytics!</h2><p>Tired of Google Analytics? We are too, which is why we created EU Analytics - a simple, lightweight (<1KB), open-source, and privacy-focused alternative that doesn't come from the adtech world.</p><p>Web analytics have gone from a simple, fun, and useful practice for site owners to a data-grabbing machine for surveillance capitalism. Google Analytics is frustrating to use, hard to understand, slow to load, and privacy-invasive.</p><p>EU Analytics was built for privacy-conscious site owners. You get valuable, actionable stats to help you improve your efforts while keeping your visitors' experience enjoyable.</p><p>Here's what makes EU Analytics a great Google Analytics alternative and why we're trusted by 8,000+ paying subscribers to provide their website and business insights</p><h2>Simple analytics at a glance</h2><p>EU Analytics is simple analytics - easy to understand and cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. No layers of menus, no need to build custom reports, dashboards, or PowerPoint documents. You can even import your Google Analytics stats.</p><h2>Lightweight script that keeps your site speed fast</h2><p>EU Analytics is lightweight analytics - our script is 45 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster, and you'll reduce your carbon footprint for a greener, more sustainable web. A site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by switching.</p><h2>No need for cookie banners or GDPR consent</h2><p>EU Analytics is privacy-friendly analytics - all site measurement is carried out anonymously. No cookies are used and no personal data is collected. No persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes.</p><p>All visitor data is exclusively processed with servers owned and operated by European companies and never leaves the EU.</p><h2>Track events, goal conversions, and campaigns</h2><p>EU Analytics is useful - segment your audience by any metric you click on. Answer important questions about your visitors, content, and referral sources. Analyze paid campaigns and dark traffic using UTM parameters.</p><p>Track outbound link clicks, file downloads, and 404 error pages. Create custom events with custom dimensions to track conversions. There's a real-time report too.</p>

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<p>The CCPA, or California Consumer Privacy Act, is a law in the state of California in the United States that aims to protect the privacy of California consumers. It took effect on January 1, 2020.</p><h2>What does the CCPA cover?</h2><p>The CCPA covers the personal data of California consumers collected by businesses. It gives them the right to know what data is collected about them, to request the deletion of this data, and to refuse that it be sold to third parties.</p><p>The CCPA applies to companies with annual revenue of more than $25 million and that collect data on at least 50,000 people, as well as companies that make more than 50% of their revenue from selling personal data.</p><h2>Why is the CCPA important?</h2><p>The CCPA is important because it provides an additional level of protection for California consumers in terms of privacy. It gives them a way to control the data that is collected about them and to know how it is used.</p><h2>What happens if the CCPA is not respected?</h2><p>If a company does not comply with the CCPA, it can be sued by the California Attorney General. It risks fines of up to $750 per violation per consumer.</p><p>It is therefore very important for companies to comply with the CCPA to avoid any legal action and financial penalties.</p>

<p>The GDPR, or General Data Protection Regulation, is a regulation that aims to protect your personal data. It applies to all countries in the European Union.</p><h2>What does the GDPR cover?</h2><p>The GDPR covers many aspects of how your personal data is processed. It covers, for example:</p><ul><li>The collection of your data</li><li>The use of your data</li><li>The retention of your data</li><li>The sharing of your data with third parties</li></ul><image1></image1><h2>Why is the GDPR important?</h2><p>The GDPR is important because it gives you control over your personal data. It ensures that your data will not be used for purposes that you do not like, or shared with third parties without your consent.</p><p>By complying with the GDPR, companies show that they take seriously the protection of your personal data, and this can encourage you to trust them.</p><h2>What happens if the GDPR is not respected?</h2><p>If a company does not comply with the GDPR, it can be financially punished. The amounts of these penalties can reach millions of euros, which can have serious consequences for the company in question.</p><p>The GDPR is therefore taken very seriously by companies, who put in place mechanisms to ensure compliance with this regulation.</p>

<h2>What is PECR?</h2><p>PECR is a regulation that aims to protect personal data and the privacy of individuals during their electronic communications. It applies to all organizations and businesses that use information and communication technologies, such as emails, SMS, telephone calls, and social networks.</p><h2>What aspects does PECR cover?</h2><p>PECR covers several aspects of privacy and protection of personal data during electronic communications. Here are a few examples:</p><ul><li>The use of cookies and other tracking technologies on websites</li><li>Commercial emails and marketing communications</li><li>Telephone calls and SMS for commercial purposes</li><li>The protection of user data when using social networks and online messaging</li></ul><h2>How to ensure compliance with PECR?</h2><p>There are several ways to ensure compliance with PECR as an organization or business:</p><ul><li>Explicitly ask people for consent before using their personal data for marketing or communication purposes</li><li>Clearly inform people of their rights and how their data will be used</li><li>Implement security measures to protect people's data from leaks, hacks, and other privacy violations</li><li>Comply with local regulations and laws on data protection and privacy</li></ul>

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