What is CCPA ?
The CCPA, or California Consumer Privacy Act, is a law in the state of California in the United States that aims to protect the privacy of California consumers. It took effect on January 1, 2020.
What does the CCPA cover?
The CCPA covers the personal data of California consumers collected by businesses. It gives them the right to know what data is collected about them, to request the deletion of this data, and to refuse that it be sold to third parties.
The CCPA applies to companies with annual revenue of more than $25 million and that collect data on at least 50,000 people, as well as companies that make more than 50% of their revenue from selling personal data.
Why is the CCPA important?
The CCPA is important because it provides an additional level of protection for California consumers in terms of privacy. It gives them a way to control the data that is collected about them and to know how it is used.
What happens if the CCPA is not respected?
If a company does not comply with the CCPA, it can be sued by the California Attorney General. It risks fines of up to $750 per violation per consumer.
It is therefore very important for companies to comply with the CCPA to avoid any legal action and financial penalties.